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Packaworld International https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/58354ff5b3db2bbc30637c84/1479888971888/ Our work White papers and report writing - PricewaterhouseCoopers https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/575a5413f850825f81721dff/1467016425665/ Our work Event communication and promotion - Parks Week 2016 https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/58354faec534a52c854842e6/1479888846323/ Our work Website content writing - Tourism New Zealand https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5a0c21d5e4966b4ad9f31f56/1510744534777/meeting.jpg Our work https://lastwordmedia.co.nz/parksweek daily 0.75 2019-01-15 https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5a1682a9652dea2e1add1f4f/1511679764987/Wellington+City+Council+Park+Life+parody.JPG Event Communication and Promotion - Youtube videos Wellington City Council got creative with a YouTube video parody of Blur's Park Life. The video was viewed 1,000 times. https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5a1680a7c83025aa86e0dd3b/1511679797085/Parks+Week+website+v2.png Event Communication and Promotion - Parks Week website A Parks Week website provided an overview of the week and allowed councils and other organisations to share their Parks Week events. https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5a16812141920213698d3fa6/1511679774932/Twitter+share+Christchurch.JPG Event Communication and Promotion - Social media Councils and many other organisations across New Zealand and Australia shared content using the #ParksWeek2016 hashtag. https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5a168184e2c483f5ad6c6b47/1511679787423/Film+maker+David+Bond.JPG Event Communication and Promotion - TV coverage UK film maker David Bond provided a point of interest, capturing media attention and securing TV air time for the message. https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/575a548722482e632ce6586c/1465537693248/NZ+camping.jpg Event Communication and Promotion https://lastwordmedia.co.nz/followthekiwiway daily 0.75 2019-01-15 https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5a2646c0e2c483ba782b00c8/1512458250391/Kia+ora+ad.JPG Advertising Placement and Design - Advert design Last Word worked closely with the New Zealand Walking Access Commission to design an advertisement for the Air NZ's Kia Ora in-flight magazine. The ad promoted key messages from the Outdoor Access Code and provided the web address of the Follow the Kiwi Way website for those seeking more more information. https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/575a32ff4c2f8523de7000f6/1465529094298/NZ+sheep.jpg Advertising Placement and Design https://lastwordmedia.co.nz/nzra daily 0.75 2017-11-26 https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5a1a69ade2c483f5ade2dc03/1522013451456/Thinking+recreation+microsite+web.jpg Advocacy - Advocacy micro-site A low-cost 'poster style' micro-site was created to make the recreation and sport industry's advocacy priorities clear and accessible to decision makers and the public. https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5a1a62e7085229dccc9fa4f7/1522013451452/Recreation+Manifesto+2015-16+cover+web.jpg Advocacy - The Recreation Manifesto NZRA launched its first Recreation Manifesto, setting out its vision for recreation and sport in New Zealand and laying out its core advocacy priorities. https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5a1a638753450a9c54416335/1522013451454/Advocacy+cheat+sheet+web+cover+pic.jpg Advocacy - Advocacy cheat sheet An advocacy cheat sheet was developed to help other like-minded organisations to effectively engage in advocacy and to support the common cause. https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5a1a6443652dea2e1a52ba4e/1522013451458/City+of+Melbourne+Urban+Sustainability+Manager+Ian+Shears.jpg Advocacy - Media activity Media activity resulted in coverage of issues affecting recreation in New Zealand. This included airtime on the Paul Henry Show for NZRA conference speaker Ian Shears. https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/575a4082b654f9b902f3efe2/1465532598649/Park+%2812%29.jpg Advocacy https://lastwordmedia.co.nz/packaworld daily 0.75 2019-01-15 https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5a263d09e4966b9ccc04e985/1547535937865/Brand+development.jpg Product Promotion and Brand Awareness - Brand development Developed the Packaworld brand and a formal Marketing Strategy, leading to a consistent brand voice and improved public profile. https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5a263c0324a694db5ad9a4ee/1547535937862/Media.jpg Product Promotion and Brand Awareness - Media coverage Generated national and international media coverage through media activity, with one release picked up by more than 200 media outlets. https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5a263e7d24a694db5ad9e985/1547535937871/EDM.JPG Product Promotion and Brand Awareness - Electronic direct marketing Last Word composed regular marketing materials, email campaigns and e-newsletters, resulting in increased product sales. https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5a263c93ec212d0f84560633/1547535937868/Social.jpg Product Promotion and Brand Awareness - Social media Effectively managed Packaworld social media accounts, doubling the company's Facebook following in less than one year. https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5769ca87c534a571e818130a/1466550923951/Packaworld+%281%29.jpg Product Promotion and Brand Awareness https://lastwordmedia.co.nz/tnz daily 0.75 2018-05-23 https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5a1d0348e2c483f5ad4ba5d0/1511850856243/TNZ+Business+events+website+web.jpg Website Content Writing - Website content We were asked to deliver "magical" website content for Tourism New Zealand's business events website. The site is visited over a hundred thousand times a year. https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5a1d03789140b7c3067e649e/1511851686057/Culinary+experiences+web.JPG Website Content Writing - Themed itineraries Themed itineraries were developed to showcase different experiences business and incentive travellers could enjoy when visiting New Zealand. https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5a1d04fb53450a9c54aae9e5/1511851715612/TNZ+Business+Events+website+destination+content+web.JPG Website Content Writing - Destination content Web content helped promote New Zealand locations to overseas companies considering running business events or incentive experiences in New Zealand. https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5a1d03dac83025aa86c02a18/1511851010109/TNZ+Business+Events+website+conference+venue+information+web.jpg Website Content Writing - Venue information Venue information was written to showcase some of the brilliant and memorable conference venues in New Zealand that go beyond convention. https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/583547f0579fb34d13e4dd40/1479886839290/new-zealand-1805932_1280.jpg Website Content Writing https://lastwordmedia.co.nz/pwc daily 0.75 2019-01-15 https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5a1faf0d8165f5ee9e547370/1512026100622/Dairy+Conversions+article.JPG White Papers and Report Writing - Newsletter articles Articles were written for PwC publications to help promote the value PWC adds for its clients, as well as some of the issues raised by in the company's white papers. https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5a1fb17ae2c483962bd49ac5/1512026574817/PWC+Insights+into+Transformation+Seven+Lessons+for+the+Public+Sector.JPG White Papers and Report Writing - Transformation white paper We worked on the the Insights into Transformation: Seven Lessons for the Public Sector report, which included interviews with public sector CEOs in New Zealand. https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5a1fb01053450a3d8ecdf526/1512026207821/Dominion+Post+coverage+of+Global+Economic+Crime+Survey.JPG White Papers and Report Writing - Media coverage Last Word has helped PwC take its whitepapers to the media. This work has generated media coverage in influential papers like the Dominion Post and National Business Review. https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5a1fb275e4966bb1ff267d73/1512026837107/PwC+Global+Economic+Crime+Survey.JPG White Papers and Report Writing - NZ Insights white paper Last Word helped PwC produce a "New Zealand insights" white paper to regionalise the findings of PwC's Global Economic Crime Survey 2016. https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5835499715d5db57b18d06ae/1479887259533/write-593333_1920.jpg White Papers and Report Writing https://lastwordmedia.co.nz/workshops daily 0.75 2018-03-27 https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5ab46dbeaa4a997e579cd480/1522039629520/LWWS+Workshop.jpg Workshops https://lastwordmedia.co.nz/workshops/develop-a-marketing-strategy-as-a-team-group-workshops monthly 0.5 2018-03-28 https://lastwordmedia.co.nz/workshops/effective-business-writing-1 monthly 0.5 2018-03-28 https://lastwordmedia.co.nz/workshops/develop-a-marketing-strategy-for-your-business monthly 0.5 2018-03-28 https://lastwordmedia.co.nz/workshops/bespoke-courses-and-workshops monthly 0.5 2018-03-27 https://lastwordmedia.co.nz/workshops/tag/Group+workshops monthly 0.5 https://lastwordmedia.co.nz/workshops/tag/Workshops monthly 0.5 https://lastwordmedia.co.nz/workshops/tag/Strategic+workshops monthly 0.5 https://lastwordmedia.co.nz/workshops/tag/Marketing+strategy monthly 0.5 https://lastwordmedia.co.nz/media-and-public-relations daily 0.75 2018-03-25 https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5ab8169ef950b7f8f17308c7/1522013953392/Depositphotos_10690176_original+%281%29+%281%29.jpg Media and Public Relations https://lastwordmedia.co.nz/brandingandmarketing daily 0.75 2018-03-25 https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5ab817e8562fa7d514197ce5/1522021786646/Advertising.jpg Branding and marketing https://lastwordmedia.co.nz/strategy daily 0.75 2018-03-25 https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5ab81f72562fa746ec7375a1/1522016195400/chess-691437_1920.jpg Strategy https://lastwordmedia.co.nz/webdesignanddigitalmedia daily 0.75 2018-03-25 https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5ab820072b6a2860ce76e656/1522022205374/Social+%281%29.jpg Web design and digital media https://lastwordmedia.co.nz/pr-and-publicity daily 0.75 2019-01-15 https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5c3d958dc2241b7f36d4542c/1547540453542/TCTMagazine.JPG PR and Publicity - Coverage - TCT Magazine The exhibition and Joe’s work was profiles in TCT magazine, an international publication focusing on design innovation, https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5c3d935ef950b7fcc6c31833/1547540453536/JTWHerald.jpg PR and Publicity - Coverage - NZ Herald An article about Joe and his exhibition ran in the NZ Herald newspaper, and on its website. https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5c3d93d0f950b7fcc6c31a75/1547540453538/MaoriTV1.jpg PR and Publicity - Coverage - Maori TV Joe was interviewed by Maori TV to discuss his work, artistic philosophy, and the exhibition. https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5c3d94181ae6cfff91070fa3/1547540453540/JTW+Weekend+Herald.jpg PR and Publicity - Coverage - NZ Herald Weekend The 3D printed tikis were profiled as one of the top accessories to wear over the New Zealand summer. https://static1.squarespace.com/static/5689bc00dc5cb434c567f292/t/5c3d88cf0e2e721c121e5fef/1547540453533/Matihiko+Taonga+V1.0+-+Toki.jpg PR and Publicity https://lastwordmedia.co.nz/privacy-policy-1 daily 0.75 2019-01-15