Packaworld International is an innovative Kiwi business focused on sharing the New Zealand sporting lifestyle with the world. 

A successful exporter of safe, packable and portable sports equipment, Packaworld provides a range of inflatable products ranging from junior rugby posts, water polo goals and softball nets to bocce courts and even full-size equestrian arenas.

Packaworld is founded on solid relationships and innovative solutions that overcome barriers preventing people from playing the sports they love. 

The brief

Raise brand awareness and build Packaworld’s profile as a business achieving big things and taking the New Zealand sporting lifestyle to the world.

Our success

Last Word has worked closely with Packaworld to help meet its branding and marketing objectives. This involved strategic communications advice and assistance with media releases and liaison, website news blogs, social media, e-newsletters, awards nominations and advertising.

To build Packaworld’s business profile, Last Word generated media coverage for Packaworld when it secured a contract to supply inflatable bocce courts to P&O Cruises for use on board the company’s cruise ships. Media items were published in the Dominion Post newspaper in New Zealand, cruise-industry magazines, and in the New Zealand Trade and Enterprise Export News newsletter.
Last World also developed a range of written materials for Packaworld to support its nominations for the Wellington Gold Awards and American Chamber of Commerce Awards in both 2016 and 2017. In both years Packaworld was named as a finalist in the American Chamber of Commerce Awards in the Exporter of the Year to USA NZD$0 – NZD$1 Million category and a finalist in the Wellington Gold Awards Export Gold category for its professional and sustainable approach and success exporting goods offshore.

To assist with sales, Last World has produced e-newsletters and e-bulletins to raise awareness of new products and sales on existing products. Last World has also assisted Packaworld to identify and target new clients and markets. 

Media coverage

Generated national and international media coverage through media activity, with one release picked up by more than 200 media outlets.

Brand development

Developed the Packaworld brand and a formal Marketing Strategy, leading to a consistent brand voice and improved public profile.

Social media

Effectively managed Packaworld social media accounts, doubling the company's Facebook following in less than one year.


Electronic direct marketing

Last Word composed regular marketing materials, email campaigns and e-newsletters, resulting in increased product sales.

Client feedback

“Packaworld works with people based on sound relationships. I chose Last Word because of their honesty, integrity and commitment to the Packaworld vision. Their willingness to listen, coupled with their creativity and expert support has helped us achieve recognition and refine our messages to reach out to hearts and minds across the world.”

Peter Roberts, Packaworld Founder and CEO