It came from a humble office in Wellington. A plucky piece of prose destined for the humming newsroom of New Zealand’s largest media organisation. Crafted in a small but comfortable office set among the trees of the capital city’s botanic gardens, that media release, about trans-Tasman Parks Week, would eventually lead to coverage in all of New Zealand’s major media outlets and help to embed the value of green spaces into the psyche of everyday Kiwis.
Creativity, honesty and a plain-English approach to marketing and public relations services are hallmarks of our work at Last Word.
From humble beginnings as a husband and wife consultancy in 2011, Last Word has grown to provide communications advice and support to some of New Zealand's most trusted brands, from Tourism New Zealand and the New Zealand Rugby Union to PricewaterhouseCoopers and the New Zealand Mountain Safety Council.
Our team is passionate about what we do and we strongly believe in providing high quality and expertly crafted communications, with a strong dash of creativity, that achieve lasting results for our clients. With offices in Wellington and Bay of Plenty, Last Word is well positioned to drive success in your business.
JAMES HEFFIELD, DIRECTOR
Bachelor of Arts (Political Science and Media Studies), National Diploma in Journalism
James has worked for a diverse range of media in New Zealand and Australia, including The Waikato Times, PC World magazine and business publications such as The Risk Report, Occupational Health News and Environmental Manager. His public relations experience ranges from agency work in Australia to work with New Zealand government agencies including the New Zealand Defence Force, New Zealand Walking Access Commission and Tourism New Zealand.
MEGAN HEFFIELD, DIRECTOR
National Diploma in Journalism, Certificate in Radio and Journalism
Megan is an accomplished public relations professional who has worked in a range of communications and public relations roles for public sector organisations and private businesses in New Zealand and Australia. Her background spans sectors and industries including education, local government, construction, transport, horticulture and corrective services. She also has experience in journalism, including print, radio and television.
Fraser May, Communications Executive
Bachelor of Arts (hons.) (English Literature and Classical Studies)
Fraser has a wealth of experience accumulated from various roles in the public sector, sales, advertising, and freelance journalism. Fraser also has more than ten years’ experience in customer services, administration and IT helpdesk work, contributing to his in-depth understanding of front-line communications practices.
KATIE HARTRICK, DESIGNER
Bachelor of Design (Visual Communication), Diploma in Project Management
Katie is a graphic and web designer who has worked in both New Zealand and Australia. Her speciality is creating effective, functional websites that have the flexibility to adapt and grow alongside clients' evolving business needs. Katie is passionate about open-source software and typography.