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Communications

What makes a good website?

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What makes a good website?

The proliferation of drag and drop style website design platforms has made creating a website accessible to everyone. No longer do you have to write hours of code to create a functional site.

But creating a website that is easy to find online, engages visitors, and motivates them to buy your products or services takes some skill. It also requires time and a keen awareness of what works in different industries, for different demographics and across different platforms and devices.

We’ve put together some of our top tips, based on years of website building, project management, and design.

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Last Word picks up Best Marketing & PR Firm award

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Last Word picks up Best Marketing & PR Firm award

Last Word is thrilled to have been recognised as Best Marketing & PR Firm – North Island New Zealand by the 2019 Acquisition International Business Excellence Awards.

The Awards are run by Acquisition International magazine - a monthly magazine that seeks to inform, entertain, influence, and shape the global corporate conversation - and recognise businesses for their commitment to client service and excellence in their respective sectors.

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Wishing you a fun-filled holiday break

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Wishing you a fun-filled holiday break

Happy holidays from the team at Last Word. We wish you a restful Christmas holiday and a successful start to 2019.

It's been a busy year, both for Last Word and our clients, who continue to achieve amazing things. From Kiwi businesses making it on the world stage, to not-for-profits changing lives locally, we feel privileged to have been involved in some truly amazing projects.

We will be taking a well earned break from the end of the day on Thursday 20 December until Monday 14 January to soak up the New Zealand summer and spend time with friends and family.

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Brand evolution for Last Word

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Brand evolution for Last Word

New Zealand marketing and public relations agency Last Word has undergone a brand evolution recently to better reflect the company’s values and strengths.

It’s been seven years since Last Word was established in Wellington by James and Megan Heffield and the company now offers a broad range of strategic, marketing, public relations, and creative services.

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What does the future look like?

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What does the future look like?

Part of what’s involved in owning a company is trying to gauge what the future holds and what you might need to do to stay in business. And that’s not always easy. Integrating complex and swiftly changing trends into your business strategy can be hugely challenging.

It is, however, a necessary process. Some of the questions you will want to answer include the impact of demographic change on your customer base, as well as the impact of new technologies and future economic trends, both at home and globally.

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Five tips on good writing

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Five tips on good writing

Good writing is one of the hardest things to get right. And in our digital age, it is gradually becoming a precious commodity, not dissimilar to the skills required to handcraft a beautiful piece of furniture.

Good writing goes further than the ability to string words together, or insert a comma in the right place. It is about taking your reader on a journey, by creating a story they will believe and immerse themselves in, from beginning to end.

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What will you be communicating this holiday season?

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What will you be communicating this holiday season?

It’s that time of year when most of us are winding down from work and looking forward to a well-deserved break. December 25 means spending time with family and friends, and gathering around a Christmas roast. In New Zealand, the end of the year might mean a longer break than usual over the summer period. Some of us might be staying home, going camping or cycling, discovering new places around the country or revisiting familiar spots. Others might be getting on a plane, exploring new cities and continents.

 

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Putting ambiguity in context

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Putting ambiguity in context

I am in search of an ambiguous news headline.

Not just any ambiguous news headline, such as "Missing woman remains found", "Red tape holds up new bridge" or "Squad helps dog bite victim", but an ambiguous news headline where all meanings are actually correct.

I find myself drawn to ambiguity in creative writing, particularly in poetry. It can allow for subtlety in writing, and there’s something about knowing your readers can interpret your message in their own different ways.

However, in journalistic writing, ambiguity can be dangerous.

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Five reasons why working in media and PR is the best

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Five reasons why working in media and PR is the best

Whether you were one of those children who put pen to paper before you could walk, or you had an uh-huh moment later in high school – chances are if you are reading this blog, you decided for one reason or another to work in the media industry. 

First of all, congratulations! As I am sure you know already, you made a wise and wonderful choice.

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