So you’ve spoken to your client, received your brief, and you’re back at your desk ready to start work. But the words won’t come. You can’t quite visualise that design. You’re just not feeling it. In short, you’re lacking one crucial ingredient – inspiration.
To make things easier, we’ve put our heads together and come up with a short step by step guide for reaching out into the universe to find that crucial first kernel of an idea from which everything else will grow.
But we warn you – it’s not always a simple or linear process. Finding inspiration involves letting a little bit of madness take hold. Things can sometimes get a little strange.
The proliferation of drag and drop style website design platforms has made creating a website accessible to everyone. No longer do you have to write hours of code to create a functional site.
But creating a website that is easy to find online, engages visitors, and motivates them to buy your products or services takes some skill. It also requires time and a keen awareness of what works in different industries, for different demographics and across different platforms and devices.
We’ve put together some of our top tips, based on years of website building, project management, and design.
A strong subject line can improve the open rate of your marketing emails by more than 20 per cent and double the chance they will make it past spam filters and into your subscribers’ inboxes. That’s the finding of our recent research testing different subject lines for clients in the interests of maximising the ROI they receive for their email marketing efforts.
Over a six-month period we ran a series of A/B tests sending two different versions of various newsletters to clients’ mailing lists. Here are our top five findings.
Last Word offers businesses across New Zealand free website consultations.
If you're looking to create a stunning new website or upgrade your online presence, contact us using the form below to request a personalised consultation so we can help find the best way to improve your online presence.
Last Word is now listed on New Zealand’s All of Government Consultancy Services Panel for marketing and public relations, making our support more accessible to Government agencies.
Last Word's past and present Government clients include Tourism NZ, the Ministry of Education, NZ Defence Force, NZ Transport Agency, the Department of Corrections, Department of Internal Affairs, the NZ Walking Access Commission, the Ministry of Health, Sport NZ, ministerial offices, local government and many others. We are also listed on the Museum of NZ - Te Papa Tongarewa Supplier Panel.
Selection on the All of Government Consultancy Services Supplier Panel makes Last Word one of the New Zealand Government’s consultants of choice for marketing and public relations services. It also gives participating agencies access to our special Government pricing.
We have produced a media opportunities cheat sheet to provide inspiration for those of you looking to share your story with the media.
Feel free to download and use the handy tips in this cheat sheet. Why not pin it to your wall or keep it on your desk for when opportunities to reach out to media arise?
Tell us something exciting your business is doing and be in to win our help writing and distributing a media release taking your story to the New Zealand media!
Whether you are involved in exciting events, have brought a product to market or have an inspiring story to tell, we're here to help.
Most people won’t tell you this, but there’s one sure-fire way to ensure your story makes it into the media. And it hasn’t got anything to do with how well written your media release is, or the strength of the accompanying photo.
The secret recipe is having something newsworthy to say. That may sound obvious, but as someone who has been on both sides of the fence – sending media releases on behalf of clients and being pitched to as a journalist – I assure you many fail this important test.
