I found my legs in writing for social media at my first job, working for the marketing department of a major publishing house. In 2009 social media was an established marketing tool, but one that many businesses were still wary of and unsure how to utilise.
I didn’t have much in the way of experience, but I gained a huge amount of satisfaction from teaching myself the basics. I learned by trial and error what worked, and what didn’t. I discovered the thrill of creating the perfect post that resonated with people, rather than just pushing a product and telling them to buy it.