Viewing entries tagged
public relations

Brand evolution for Last Word

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Brand evolution for Last Word

New Zealand marketing and public relations agency Last Word has undergone a brand evolution recently to better reflect the company’s values and strengths.

It’s been seven years since Last Word was established in Wellington by James and Megan Heffield and the company now offers a broad range of strategic, marketing, public relations, and creative services.

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Eight simple tips for social media success

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Eight simple tips for social media success

I found my legs in writing for social media at my first job, working for the marketing department of a major publishing house. In 2009 social media was an established marketing tool, but one that many businesses were still wary of and unsure how to utilise.

I didn’t have much in the way of experience, but I gained a huge amount of satisfaction from teaching myself the basics. I learned by trial and error what worked, and what didn’t. I discovered the thrill of creating the perfect post that resonated with people, rather than just pushing a product and telling them to buy it.

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