Viewing entries tagged
marketing

Deconstructing the creative process

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Deconstructing the creative process

So you’ve spoken to your client, received your brief, and you’re back at your desk ready to start work. But the words won’t come. You can’t quite visualise that design. You’re just not feeling it. In short, you’re lacking one crucial ingredient – inspiration.

To make things easier, we’ve put our heads together and come up with a short step by step guide for reaching out into the universe to find that crucial first kernel of an idea from which everything else will grow.

But we warn you – it’s not always a simple or linear process. Finding inspiration involves letting a little bit of madness take hold. Things can sometimes get a little strange.

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Last Word picks up Best Marketing & PR Firm award

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Last Word picks up Best Marketing & PR Firm award

Last Word is thrilled to have been recognised as Best Marketing & PR Firm – North Island New Zealand by the 2019 Acquisition International Business Excellence Awards.

The Awards are run by Acquisition International magazine - a monthly magazine that seeks to inform, entertain, influence, and shape the global corporate conversation - and recognise businesses for their commitment to client service and excellence in their respective sectors.

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Brand evolution for Last Word

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Brand evolution for Last Word

New Zealand marketing and public relations agency Last Word has undergone a brand evolution recently to better reflect the company’s values and strengths.

It’s been seven years since Last Word was established in Wellington by James and Megan Heffield and the company now offers a broad range of strategic, marketing, public relations, and creative services.

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Planning for your website's success

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Planning for your website's success

The work behind a quality website has many facets, ranging from domain hosting and web development to search engine optimisation and web content. There are a lot of different approaches and it can be hard to know where to start to achieve the best result.

Here are some of the basics for creating a great website in an affordable way, starting with a quick description of who does what.

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