Part of what’s involved in owning a company is trying to gauge what the future holds and what you might need to do to stay in business. And that’s not always easy. Integrating complex and swiftly changing trends into your business strategy can be hugely challenging.
It is, however, a necessary process. Some of the questions you will want to answer include the impact of demographic change on your customer base, as well as the impact of new technologies and future economic trends, both at home and globally.