Viewing entries tagged
design

Deconstructing the creative process

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Deconstructing the creative process

So you’ve spoken to your client, received your brief, and you’re back at your desk ready to start work. But the words won’t come. You can’t quite visualise that design. You’re just not feeling it. In short, you’re lacking one crucial ingredient – inspiration.

To make things easier, we’ve put our heads together and come up with a short step by step guide for reaching out into the universe to find that crucial first kernel of an idea from which everything else will grow.

But we warn you – it’s not always a simple or linear process. Finding inspiration involves letting a little bit of madness take hold. Things can sometimes get a little strange.

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Brand evolution for Last Word

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Brand evolution for Last Word

New Zealand marketing and public relations agency Last Word has undergone a brand evolution recently to better reflect the company’s values and strengths.

It’s been seven years since Last Word was established in Wellington by James and Megan Heffield and the company now offers a broad range of strategic, marketing, public relations, and creative services.

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