Viewing entries tagged
communications

Last Word picks up Best Marketing & PR Firm award

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Last Word picks up Best Marketing & PR Firm award

Last Word is thrilled to have been recognised as Best Marketing & PR Firm – North Island New Zealand by the 2019 Acquisition International Business Excellence Awards.

The Awards are run by Acquisition International magazine - a monthly magazine that seeks to inform, entertain, influence, and shape the global corporate conversation - and recognise businesses for their commitment to client service and excellence in their respective sectors.

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Junk Free June: Eliminating the ‘junk’ from your writing

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Junk Free June: Eliminating the ‘junk’ from your writing

With Junk Free June coming to an end, I got to thinking about how it might relate to me and what I do; how I might make the world a less junk-filled place.

Anyone who knows me knows I love food and, honestly, the junkier the better. I’m the last person who should be advising anyone about healthy eating. Except maybe my kids. Yeah, don’t listen to them.

So, I thought I’d focus on something I’m a bit more qualified to provide advice about.

Check out these five simple ways to eliminate ‘junk’ from your writing.

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Putting ambiguity in context

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Putting ambiguity in context

I am in search of an ambiguous news headline.

Not just any ambiguous news headline, such as "Missing woman remains found", "Red tape holds up new bridge" or "Squad helps dog bite victim", but an ambiguous news headline where all meanings are actually correct.

I find myself drawn to ambiguity in creative writing, particularly in poetry. It can allow for subtlety in writing, and there’s something about knowing your readers can interpret your message in their own different ways.

However, in journalistic writing, ambiguity can be dangerous.

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Good communication is about people

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Good communication is about people

In order to be a good communicator, you need words. But the words mean nothing without the people who inform them, who read and respond to them.

As a communications professional, you might find yourself writing a press release, editing an annual report, penning a feature article, or drafting a submission. It’s often a versatile role that tests your writing skills in a variety of ways.

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Eight simple tips for social media success

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Eight simple tips for social media success

I found my legs in writing for social media at my first job, working for the marketing department of a major publishing house. In 2009 social media was an established marketing tool, but one that many businesses were still wary of and unsure how to utilise.

I didn’t have much in the way of experience, but I gained a huge amount of satisfaction from teaching myself the basics. I learned by trial and error what worked, and what didn’t. I discovered the thrill of creating the perfect post that resonated with people, rather than just pushing a product and telling them to buy it.

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The Grouchy Grammar Mama

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The Grouchy Grammar Mama

I must be getting old. I get very grouchy when I see so many glaring grammatical mistakes.

My pet hate is the misused apostrophe. Almost daily I will see someone writing “photo’s”. Why would you write “photo’s” when you wouldn’t ever write “chocolate’s”…or “house’s”…or “bottle’s of wine”?

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