The work behind a quality website has many facets, ranging from domain hosting and web development to search engine optimisation and web content. There are a lot of different approaches and it can be hard to know where to start to achieve the best result.
Here are some of the basics for creating a great website in an affordable way, starting with a quick description of who does what.
Mastering the art of search engine optimisation (SEO) can be a steep learning curve. There are countless theories on how to make sure your website ranks highly when people search for relevant terms online, but while some SEO strategies are on the money, others are so far wrong that they can end up harming your business.
Fortunately, there are some tried and true basics you can use to improve the visibility of your website in online searches. I thought I’d share a few SEO basics learnt from experience (and hours of reading).