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Five tips on good writing

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Five tips on good writing

Good writing is one of the hardest things to get right. And in our digital age, it is gradually becoming a precious commodity, not dissimilar to the skills required to handcraft a beautiful piece of furniture.

Good writing goes further than the ability to string words together, or insert a comma in the right place. It is about taking your reader on a journey, by creating a story they will believe and immerse themselves in, from beginning to end.

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