So you’ve spoken to your client, received your brief, and you’re back at your desk ready to start work. But the words won’t come. You can’t quite visualise that design. You’re just not feeling it. In short, you’re lacking one crucial ingredient – inspiration.
To make things easier, we’ve put our heads together and come up with a short step by step guide for reaching out into the universe to find that crucial first kernel of an idea from which everything else will grow.
But we warn you – it’s not always a simple or linear process. Finding inspiration involves letting a little bit of madness take hold. Things can sometimes get a little strange.
With Junk Free June coming to an end, I got to thinking about how it might relate to me and what I do; how I might make the world a less junk-filled place.
Anyone who knows me knows I love food and, honestly, the junkier the better. I’m the last person who should be advising anyone about healthy eating. Except maybe my kids. Yeah, don’t listen to them.
So, I thought I’d focus on something I’m a bit more qualified to provide advice about.
Check out these five simple ways to eliminate ‘junk’ from your writing.
Good writing is one of the hardest things to get right. And in our digital age, it is gradually becoming a precious commodity, not dissimilar to the skills required to handcraft a beautiful piece of furniture.
Good writing goes further than the ability to string words together, or insert a comma in the right place. It is about taking your reader on a journey, by creating a story they will believe and immerse themselves in, from beginning to end.
I am in search of an ambiguous news headline.
Not just any ambiguous news headline, such as "Missing woman remains found", "Red tape holds up new bridge" or "Squad helps dog bite victim", but an ambiguous news headline where all meanings are actually correct.
I find myself drawn to ambiguity in creative writing, particularly in poetry. It can allow for subtlety in writing, and there’s something about knowing your readers can interpret your message in their own different ways.
However, in journalistic writing, ambiguity can be dangerous.
In order to be a good communicator, you need words. But the words mean nothing without the people who inform them, who read and respond to them.
As a communications professional, you might find yourself writing a press release, editing an annual report, penning a feature article, or drafting a submission. It’s often a versatile role that tests your writing skills in a variety of ways.
I must be getting old. I get very grouchy when I see so many glaring grammatical mistakes.
My pet hate is the misused apostrophe. Almost daily I will see someone writing “photo’s”. Why would you write “photo’s” when you wouldn’t ever write “chocolate’s”…or “house’s”…or “bottle’s of wine”?
Here’s the problem: some of us have jobs which rely on our ability to write. We can’t just wait until our writing block passes. We could be waiting days, weeks or even months, and our employers might not be that patient.
This is why it is wise, or even crucial, to have a ‘Plan B’ – some ideas you can turn to, to get the words flowing again in times of need.
So, how do you conquer the dreaded writer’s block? I’m glad you asked.