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Deconstructing the creative process

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Deconstructing the creative process

So you’ve spoken to your client, received your brief, and you’re back at your desk ready to start work. But the words won’t come. You can’t quite visualise that design. You’re just not feeling it. In short, you’re lacking one crucial ingredient – inspiration.

To make things easier, we’ve put our heads together and come up with a short step by step guide for reaching out into the universe to find that crucial first kernel of an idea from which everything else will grow.

But we warn you – it’s not always a simple or linear process. Finding inspiration involves letting a little bit of madness take hold. Things can sometimes get a little strange.

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What makes a good website?

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What makes a good website?

The proliferation of drag and drop style website design platforms has made creating a website accessible to everyone. No longer do you have to write hours of code to create a functional site.

But creating a website that is easy to find online, engages visitors, and motivates them to buy your products or services takes some skill. It also requires time and a keen awareness of what works in different industries, for different demographics and across different platforms and devices.

We’ve put together some of our top tips, based on years of website building, project management, and design.

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Last Word picks up Best Marketing & PR Firm award

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Last Word picks up Best Marketing & PR Firm award

Last Word is thrilled to have been recognised as Best Marketing & PR Firm – North Island New Zealand by the 2019 Acquisition International Business Excellence Awards.

The Awards are run by Acquisition International magazine - a monthly magazine that seeks to inform, entertain, influence, and shape the global corporate conversation - and recognise businesses for their commitment to client service and excellence in their respective sectors.

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What makes a good email subject line?

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What makes a good email subject line?

A strong subject line can improve the open rate of your marketing emails by more than 20 per cent and double the chance they will make it past spam filters and into your subscribers’ inboxes. That’s the finding of our recent research testing different subject lines for clients in the interests of maximising the ROI they receive for their email marketing efforts.

Over a six-month period we ran a series of A/B tests sending two different versions of various newsletters to clients’ mailing lists. Here are our top five findings.

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