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What makes a good email subject line?

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What makes a good email subject line?

A strong subject line can improve the open rate of your marketing emails by more than 20 per cent and double the chance they will make it past spam filters and into your subscribers’ inboxes. That’s the finding of our recent research testing different subject lines for clients in the interests of maximising the ROI they receive for their email marketing efforts.

Over a six-month period we ran a series of A/B tests sending two different versions of various newsletters to clients’ mailing lists. Here are our top five findings.

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