Happy holidays from the team at Last Word. We wish you a restful Christmas holiday and a successful start to 2019.
It's been a busy year, both for Last Word and our clients, who continue to achieve amazing things. From Kiwi businesses making it on the world stage, to not-for-profits changing lives locally, we feel privileged to have been involved in some truly amazing projects.
We will be taking a well earned break from the end of the day on Thursday 20 December until Monday 14 January to soak up the New Zealand summer and spend time with friends and family.
New Zealand marketing and public relations agency Last Word has undergone a brand evolution recently to better reflect the company’s values and strengths.
It’s been seven years since Last Word was established in Wellington by James and Megan Heffield and the company now offers a broad range of strategic, marketing, public relations, and creative services.
We have produced a media opportunities cheat sheet to provide inspiration for those of you looking to share your story with the media.
Feel free to download and use the handy tips in this cheat sheet. Why not pin it to your wall or keep it on your desk for when opportunities to reach out to media arise?
Part of what’s involved in owning a company is trying to gauge what the future holds and what you might need to do to stay in business. And that’s not always easy. Integrating complex and swiftly changing trends into your business strategy can be hugely challenging.
It is, however, a necessary process. Some of the questions you will want to answer include the impact of demographic change on your customer base, as well as the impact of new technologies and future economic trends, both at home and globally.
Good writing is one of the hardest things to get right. And in our digital age, it is gradually becoming a precious commodity, not dissimilar to the skills required to handcraft a beautiful piece of furniture.
Good writing goes further than the ability to string words together, or insert a comma in the right place. It is about taking your reader on a journey, by creating a story they will believe and immerse themselves in, from beginning to end.
It’s that time of year when most of us are winding down from work and looking forward to a well-deserved break. December 25 means spending time with family and friends, and gathering around a Christmas roast. In New Zealand, the end of the year might mean a longer break than usual over the summer period. Some of us might be staying home, going camping or cycling, discovering new places around the country or revisiting familiar spots. Others might be getting on a plane, exploring new cities and continents.
I am in search of an ambiguous news headline.
Not just any ambiguous news headline, such as "Missing woman remains found", "Red tape holds up new bridge" or "Squad helps dog bite victim", but an ambiguous news headline where all meanings are actually correct.
I find myself drawn to ambiguity in creative writing, particularly in poetry. It can allow for subtlety in writing, and there’s something about knowing your readers can interpret your message in their own different ways.
However, in journalistic writing, ambiguity can be dangerous.
Whether you were one of those children who put pen to paper before you could walk, or you had an uh-huh moment later in high school – chances are if you are reading this blog, you decided for one reason or another to work in the media industry.
First of all, congratulations! As I am sure you know already, you made a wise and wonderful choice.