Social media is big business for marketers these days, but it’s only part of the picture. A good e-newsletter can complement your efforts, enabling you to connect with readers and market your products on a wider scale.
But what makes an amazing e-newsletter, and how do you get started? Here’s some advice gleaned from our experience in setting up and distributing a multitude of e-newsletters across many different industries.
Last Word offers businesses across New Zealand free website consultations.
If you're looking to create a stunning new website or upgrade your online presence, contact us using the form below to request a personalised consultation so we can help find the best way to improve your online presence.
The work behind a quality website has many facets, ranging from domain hosting and web development to search engine optimisation and web content. There are a lot of different approaches and it can be hard to know where to start to achieve the best result.
Here are some of the basics for creating a great website in an affordable way, starting with a quick description of who does what.
Last Word is now listed on New Zealand’s All of Government Consultancy Services Panel for marketing and public relations, making our support more accessible to Government agencies.
Last Word's past and present Government clients include Tourism NZ, the Ministry of Education, NZ Defence Force, NZ Transport Agency, the Department of Corrections, Department of Internal Affairs, the NZ Walking Access Commission, the Ministry of Health, Sport NZ, ministerial offices, local government and many others. We are also listed on the Museum of NZ - Te Papa Tongarewa Supplier Panel.
Selection on the All of Government Consultancy Services Supplier Panel makes Last Word one of the New Zealand Government’s consultants of choice for marketing and public relations services. It also gives participating agencies access to our special Government pricing.
As a business, how do you know your marketing and public relations contractors are working hard to get results for you rather than draining your hard-earned cash?
The answer is measuring return on investment.
Good communications should be considered as an investment. If you do a good job of telling people the benefits of what you have to offer, the results should bring reward.
The future-focussed Work in Progress conference took place in Wellington earlier this week, covering the impact new technological and societal changes have on the way we communicate, and how businesses can future-proof themselves for change.
Underestimate the power of strategic communications at your peril. Whether you’re running major events, creating a brand, or looking to build a social media audience, a coherent strategy can keep your messaging consistent, ensure everyone is focussed on the task at hand, and maximise your return on investment.
Here are the basics for developing a communications or marketing strategy. Work them into your next project and see how taking the time to set your strategy helps you reap the rewards of good planning.
We have produced a media opportunities cheat sheet to provide inspiration for those of you looking to share your story with the media.
Feel free to download and use the handy tips in this cheat sheet. Why not pin it to your wall or keep it on your desk for when opportunities to reach out to media arise?
Getting new clients takes a lot of time and effort, as any business knows. So it pays to keep your existing customers happy and coming back for more.
Here are a few ideas to keep your customers engaged and to help ensure you stay at the forefront of their minds.
Tell us something exciting your business is doing and be in to win our help writing and distributing a media release taking your story to the New Zealand media!
Whether you are involved in exciting events, have brought a product to market or have an inspiring story to tell, we're here to help.
Most people won’t tell you this, but there’s one sure-fire way to ensure your story makes it into the media. And it hasn’t got anything to do with how well written your media release is, or the strength of the accompanying photo.
The secret recipe is having something newsworthy to say. That may sound obvious, but as someone who has been on both sides of the fence – sending media releases on behalf of clients and being pitched to as a journalist – I assure you many fail this important test.
Mastering the art of search engine optimisation (SEO) can be a steep learning curve. There are countless theories on how to make sure your website ranks highly when people search for relevant terms online, but while some SEO strategies are on the money, others are so far wrong that they can end up harming your business.
Fortunately, there are some tried and true basics you can use to improve the visibility of your website in online searches. I thought I’d share a few SEO basics learnt from experience (and hours of reading).