Deconstructing the creative process

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Deconstructing the creative process

So you’ve spoken to your client, received your brief, and you’re back at your desk ready to start work. But the words won’t come. You can’t quite visualise that design. You’re just not feeling it. In short, you’re lacking one crucial ingredient – inspiration.

To make things easier, we’ve put our heads together and come up with a short step by step guide for reaching out into the universe to find that crucial first kernel of an idea from which everything else will grow.

But we warn you – it’s not always a simple or linear process. Finding inspiration involves letting a little bit of madness take hold. Things can sometimes get a little strange.

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What makes a good website?

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What makes a good website?

The proliferation of drag and drop style website design platforms has made creating a website accessible to everyone. No longer do you have to write hours of code to create a functional site.

But creating a website that is easy to find online, engages visitors, and motivates them to buy your products or services takes some skill. It also requires time and a keen awareness of what works in different industries, for different demographics and across different platforms and devices.

We’ve put together some of our top tips, based on years of website building, project management, and design.

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Last Word picks up Best Marketing & PR Firm award

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Last Word picks up Best Marketing & PR Firm award

Last Word is thrilled to have been recognised as Best Marketing & PR Firm – North Island New Zealand by the 2019 Acquisition International Business Excellence Awards.

The Awards are run by Acquisition International magazine - a monthly magazine that seeks to inform, entertain, influence, and shape the global corporate conversation - and recognise businesses for their commitment to client service and excellence in their respective sectors.

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Wishing you a fun-filled holiday break

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Wishing you a fun-filled holiday break

Happy holidays from the team at Last Word. We wish you a restful Christmas holiday and a successful start to 2019.

It's been a busy year, both for Last Word and our clients, who continue to achieve amazing things. From Kiwi businesses making it on the world stage, to not-for-profits changing lives locally, we feel privileged to have been involved in some truly amazing projects.

We will be taking a well earned break from the end of the day on Thursday 20 December until Monday 14 January to soak up the New Zealand summer and spend time with friends and family.

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What makes a good email subject line?

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What makes a good email subject line?

A strong subject line can improve the open rate of your marketing emails by more than 20 per cent and double the chance they will make it past spam filters and into your subscribers’ inboxes. That’s the finding of our recent research testing different subject lines for clients in the interests of maximising the ROI they receive for their email marketing efforts.

Over a six-month period we ran a series of A/B tests sending two different versions of various newsletters to clients’ mailing lists. Here are our top five findings.

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Last Word up for People’s Choice Award

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Last Word up for People’s Choice Award

Here at Last Word, we’re big fans of our clients and the great work they do, so it was pretty special to find out they’re big fans of ours too.

Last Word has been nominated for People's Choice Service Business of the Year in the Katikati and Waihi Beach Community Awards 2018.

The award recognises the successes and achievements of a business whose principal activity is the provision of services.

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Junk Free June: Eliminating the ‘junk’ from your writing

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Junk Free June: Eliminating the ‘junk’ from your writing

With Junk Free June coming to an end, I got to thinking about how it might relate to me and what I do; how I might make the world a less junk-filled place.

Anyone who knows me knows I love food and, honestly, the junkier the better. I’m the last person who should be advising anyone about healthy eating. Except maybe my kids. Yeah, don’t listen to them.

So, I thought I’d focus on something I’m a bit more qualified to provide advice about.

Check out these five simple ways to eliminate ‘junk’ from your writing.

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Brand evolution for Last Word

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Brand evolution for Last Word

New Zealand marketing and public relations agency Last Word has undergone a brand evolution recently to better reflect the company’s values and strengths.

It’s been seven years since Last Word was established in Wellington by James and Megan Heffield and the company now offers a broad range of strategic, marketing, public relations, and creative services.

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How to create an amazing e-newsletter

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How to create an amazing e-newsletter

Social media is big business for marketers these days, but it’s only part of the picture. A good e-newsletter can complement your efforts, enabling you to connect with readers and market your products on a wider scale.

But what makes an amazing e-newsletter, and how do you get started? Here’s some advice gleaned from our experience in setting up and distributing a multitude of e-newsletters across many different industries.
 

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Free website consultations

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Free website consultations

Last Word offers businesses across New Zealand free website consultations.

If you're looking to create a stunning new website or upgrade your online presence, contact us using the form below to request a personalised consultation so we can help find the best way to improve your online presence.

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Planning for your website's success

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Planning for your website's success

The work behind a quality website has many facets, ranging from domain hosting and web development to search engine optimisation and web content. There are a lot of different approaches and it can be hard to know where to start to achieve the best result.

Here are some of the basics for creating a great website in an affordable way, starting with a quick description of who does what.

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Last Word joins Government consultancy services panel

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Last Word joins Government consultancy services panel

Last Word is now listed on New Zealand’s All of Government Consultancy Services Panel for marketing and public relations, making our support more accessible to Government agencies.

Last Word's past and present Government clients include Tourism NZ, the Ministry of Education, NZ Defence Force, NZ Transport Agency, the Department of Corrections, Department of Internal Affairs, the NZ Walking Access Commission, the Ministry of Health, Sport NZ, ministerial offices, local government and many others. We are also listed on the Museum of NZ - Te Papa Tongarewa Supplier Panel.

Selection on the All of Government Consultancy Services Supplier Panel makes Last Word one of the New Zealand Government’s consultants of choice for marketing and public relations services. It also gives participating agencies access to our special Government pricing.

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