What makes a good email subject line?

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What makes a good email subject line?

A strong subject line can improve the open rate of your marketing emails by more than 20 per cent and double the chance they will make it past spam filters and into your subscribers’ inboxes. That’s the finding of our recent research testing different subject lines for clients in the interests of maximising the ROI they receive for their email marketing efforts.

Over a six-month period we ran a series of A/B tests sending two different versions of various newsletters to clients’ mailing lists. Here are our top five findings.

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Last Word up for People’s Choice Award

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Last Word up for People’s Choice Award

Here at Last Word, we’re big fans of our clients and the great work they do, so it was pretty special to find out they’re big fans of ours too.

Last Word has been nominated for People's Choice Service Business of the Year in the Katikati and Waihi Beach Community Awards 2018.

The award recognises the successes and achievements of a business whose principal activity is the provision of services.

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Junk Free June: Eliminating the ‘junk’ from your writing

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Junk Free June: Eliminating the ‘junk’ from your writing

With Junk Free June coming to an end, I got to thinking about how it might relate to me and what I do; how I might make the world a less junk-filled place.

Anyone who knows me knows I love food and, honestly, the junkier the better. I’m the last person who should be advising anyone about healthy eating. Except maybe my kids. Yeah, don’t listen to them.

So, I thought I’d focus on something I’m a bit more qualified to provide advice about.

Check out these five simple ways to eliminate ‘junk’ from your writing.

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Brand evolution for Last Word

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Brand evolution for Last Word

New Zealand marketing and public relations agency Last Word has undergone a brand evolution recently to better reflect the company’s values and strengths.

It’s been seven years since Last Word was established in Wellington by James and Megan Heffield and the company now offers a broad range of strategic, marketing, public relations, and creative services.

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How to create an amazing e-newsletter

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How to create an amazing e-newsletter

Social media is big business for marketers these days, but it’s only part of the picture. A good e-newsletter can complement your efforts, enabling you to connect with readers and market your products on a wider scale.

But what makes an amazing e-newsletter, and how do you get started? Here’s some advice gleaned from our experience in setting up and distributing a multitude of e-newsletters across many different industries.
 

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Free website consultations

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Free website consultations

Last Word offers businesses across New Zealand free website consultations.

If you're looking to create a stunning new website or upgrade your online presence, contact us using the form below to request a personalised consultation so we can help find the best way to improve your online presence.

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What makes a good website?

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What makes a good website?

The work behind a quality website has many facets, ranging from domain hosting and web development to search engine optimisation and web content. There are a lot of different approaches and it can be hard to know where to start to achieve the best result.

Here are some of the basics for creating a great website in an affordable way, starting with a quick description of who does what.

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Last Word joins Government consultancy services panel

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Last Word joins Government consultancy services panel

Last Word is now listed on New Zealand’s All of Government Consultancy Services Panel for marketing and public relations, making our support more accessible to Government agencies.

Last Word's past and present Government clients include Tourism NZ, the Ministry of Education, NZ Defence Force, NZ Transport Agency, the Department of Corrections, Department of Internal Affairs, the NZ Walking Access Commission, the Ministry of Health, Sport NZ, ministerial offices, local government and many others. We are also listed on the Museum of NZ - Te Papa Tongarewa Supplier Panel.

Selection on the All of Government Consultancy Services Supplier Panel makes Last Word one of the New Zealand Government’s consultants of choice for marketing and public relations services. It also gives participating agencies access to our special Government pricing.

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Measuring PR and marketing ROI: What’s the magic number?

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Measuring PR and marketing ROI: What’s the magic number?

As a business, how do you know your marketing and public relations contractors are working hard to get results for you rather than draining your hard-earned cash?

The answer is measuring return on investment.

Good communications should be considered as an investment. If you do a good job of telling people the benefits of what you have to offer, the results should bring reward.

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Looking to the future of communication

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Looking to the future of communication

The future-focussed Work in Progress conference took place in Wellington earlier this week, covering the impact new technological and societal changes have on the way we communicate, and how businesses can future-proof themselves for change.

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The power of strategic communications

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The power of strategic communications

Underestimate the power of strategic communications at your peril. Whether you’re running major events, creating a brand, or looking to build a social media audience, a coherent strategy can keep your messaging consistent, ensure everyone is focussed on the task at hand, and maximise your return on investment.

Here are the basics for developing a communications or marketing strategy. Work them into your next project and see how taking the time to set your strategy helps you reap the rewards of good planning.

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